California Shop Small: From Start to Cart
Event Information
- Webinar, Online
- 2023-01-12 15:00:00
- Free
- Add to Calendar
- ociesmallbusiness.org/events/california-shop-small-riverside-county-edition/
California Shop Small is a 6-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales on a local, regional, and national scale. After completing the program, business owners will gain access to sell on a California-branded eCommerce platform. Business owners will receive a six-month free subscription to sell online while receiving no-cost one-on-one consulting to assist in furthering their online success.
Week 1: Thursday, January 12 | 3:00 - 5:00 PM
• What is California Shop Small
• The importance of selling online
• The advantages of being part of an online marketplace
• What you need to start your business
• Questions you need to ask yourself
• Online Tools
Week 2: Thursday, January 19 | 3:00 - 5:00 PM
• Your inventory
• Inventory timeline
• Planning your product listing
• Sourcing your products
• Costing and pricing
• Taxes
Week 3: Thursday, February 2 | 3:00 - 5:00 PM
• Setting up your store online
• Product photos
• Online content
• Adding your listing
• Storefront buildout
Week 4: Thursday, February 9 | 3:00 - 5:00 PM
• Packaging and shipping your products
• Return policy
• Shipping policy
• Online payments
• Managing your inventory
Week 5: Thursday, February 16 | 3:00 - 5:00 PM
• Marketplace guidelines
• Receiving orders
• Sales reports
• Technical Support
• Merchandising
• Discounts/offers
Week 6: Thursday, February 23 | 3:00 - 5:00 PM
• Planning your launch
• Social media marketing
• Cross-platform marketing
Optional Hands on Sessions (group Q&A): Wednesdays from 1:00- 2:00pm (Jan 18th, Feb 1st, 8th, 15th)