If you are reading this article, we are going to go out on a limb and assume you have a computer and email address. But, surprisingly almost half of all businesses are not using social media to reach new customers or to bring back past clients. Using Small Business Saturday as a reason to connect with a new audience, we are including some links to articles and resources that can help increase your company earnings year round – whether retail or service – at little or no out-of-pocket costs.
Resources for Small Business Saturday:
- Signage; Official Banners & Logo; Social Media & Email Templates
- Geo-Targeted On-Line Advertising (register your business here; find places to shop here)
- Success Stories
- Video (MSNBC produced): Prepping for Small Business Saturday (learn from shop owners from Maplewood, NJ)
- Forbes’ article: How to Prep Your Business for Small Business Saturday
Beyond Small Business Saturday:
- Social Media for Business 2012 (we’d give this 5 stars if we were rating articles)
- Inc. article re: Increasing Search Engine Optimization (SEO) for your web/social media
- Calendar for local SBA/SBDC small business trainings
For periodic links and alerts to other resources, be sure to follow the Office of Economic Development on Twitter or sign up to receive the weekly newsletter.
