Riverside Welcomes New Economic Development Marketing Manager

Tuesday, April 23rd, 2013

Riverside City Manager Scott Barber is excited to welcome Collette Hanna to the Office of Economic Development as the City’s new Marketing Manager.

“Collette brings a wealth of knowledge and enthusiasm to our economic development team,” stated Assistant City Manager Deanna Lorson. “Her passion for marketing combined with her experience in economic development made her our top candidate to be leading the effort of telling Riverside’s story to the world.”

Ms. Hanna has worked in marketing for over 15 years – eight of those in economic development marketing. Her most recent economic development role was as Business Development Manager with the City of Victorville, where she managed the marketing and communications, incentive programs, and developed programs for attracting businesses to the city. Her efforts helped bring several companies and employers to Victorville, including Dr. Pepper Snapple Group and Church and Dwight (makers of Arm & Hammer consumer products), as well as other manufacturing, retail, and residential developments.

Ms. Hanna was chosen following a highly competitive recruitment. “I am very excited to join the economic development team at City of Riverside. It is a great city with a highly-respected economic development program; I look forward to leading marketing efforts that celebrate Riverside’s many great assets.”

Prior to being with the City of Victorville, Collette managed the marketing and public relations for a non-profit housing agency in the Bay Area, and was Sr. Marketing Manager for Lucent Technologies. During the time at both companies she developed platforms for the launch of technology products, created and managed several successful events that resulted in record attendance, and managed brand messaging within both organizations.  Ms. Hanna has an MBA from Pepperdine University, and a B.A. in Economics from San Diego State University.

Ms. Hanna fills the position previously held by Charva Ingram, who relocated to Texas in the fall of 2012. Collette started in her new position on April 22.