Make the Most of Small Business Saturday on November 30th!

Tuesday, November 26th, 2013

Small Business Saturday is November 30th and the one-day campaign is the perfect opportunity to kick off the holiday shopping season and introduce your products and services to new customers.

The Small Business Saturday campaign was founded in 2010 by American Express and provides an opportunity to help small businesses get more exposure during one of the biggest shopping weekends of the year. American Express has developed a great tool kit to help businesses promote the event which can be downloaded for free, here. You can also read these 10 tips for success in rallying your neighborhood, here.

It’s important to remember that you should “Shop Small” not just on Small Business Saturday, but throughout the year because supporting local businesses helps your community too. When you shop locally, you are increasing your investment in your community and ultimately improving your quality of life.

The City of Riverside is proud to offer the Shop Riverside Community Card program. The program increases awareness and traffic for participating businesses, builds shopping loyalty in Riverside, and supports city services and local education. 


To take advantage of the Shop Riverside program and receive discounts for purchases at your favorite participating business, visit